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You might think that UI conventions and designs limit the ability to be creative but in fact by focusing on the impact and purpose behind the illustrations, they propel you into problem solving mode that requires more out of the box thinking and really making the creative juices flow.
Contrary to what one thinks interface design is very technical and "of the book" it actually allows creativity while adding meaning and user joy with the proper use of illustrations and animations. Along with other parts of the layout, illustrations not only help to guide the user but make the whole experience more enjoyable.
Here are some instances where illustrations add value to the work:
Illustrations help the brand recall:
As in reality, first impressions rely heavily on visuals. Distinguishing yourself from the audience with unique and customized visual elements that are exclusive to your product leads to designs that create brand recall. Illustrations enhance your brand experience and help you create a very personal touch with users. On the other hand, relying heavily on stock photography and typography gives your design a limited or no personality.
Illustrations provide visual aid:
Simply put, a user manual with images is easier and faster to understand than a long explanation. This is because the illustrations have the advantage of being unambiguous and direct while people are shady and rarely pay attention. Icons are generally recognizable symbols and thus remove language barriers and facilitate understanding among a larger audience. In many cases, text is replaced or cloned with iconography / illustrations to provide breathing space in a different messy screen. Sufficient amount of empty space (in suitable spaces!) Allows the eye to navigate easily and freely.
Illustrations create joy:
Straight up - Illustrations are like. Even the most banal software can be enlivened with illustrations. They get a sense of wonder, playfulness, twist and an overall positive vibe. They add value beyond functionality and can be used for various purposes such as boarding, empty states, errors and spinners.
Illustrations make for better conversions:
An engaging and interactive review automatically arouses users' interest in the app in the first step. On boarding screens introduces the most important features or benefits of the app to the user, which helps set expectations and improves the overall experience, the lack of which can be confusing. A well-made review can make the user happy and feel anxious to start using the app.
All told and clear, it is not a difficult and fast rule for illustrations to be integrated into your design. There are various reasons why they are required. Use your best judgment as not all experiences require one. But if used well, illustrations can help you take digital experiences to the next level.