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Proper store lighting can attract more customers to all facilities, help sell more product and strengthen a store's image. Many designers claim that the most important element of a store's design can be its lighting. Unfortunately, lighting is often the most neglected part of store design.
When choosing lighting for any store or monitor, here are some ideas to keep in mind.
Ceiling height : The height of a store's roof is one of the most important factors that go into a plan to light a jewelry store in such a way that the goods look spectacular. As the light source moves further away from the goods, the power and intensity of the light decrease. Shops with higher ceilings (over 9 & # 39;) face some challenges with lighting. Stores with higher ceilings must either use more lamps placed closer together to illuminate a showcase or move the light source closer by dropping down a track or using a pendant light.
Color : The light color is measured in Kelvin (temperature). The higher the temperature (Kelvin) reads the cooler the light color and the lower the temperature the warmer the color. For example, a light that is 3000K would be a warmer color and a light that is 4000K would be a cooler light. When the temperature of the light becomes too high (above 4200K) the color of the light starts to get a blue quality. Lights in the 5500K to 6500K look "blue" to the eye.
Bulb Life / Quality : How long a light bulb is expected to last is based on its "nominated service life". The better incandescent lamps have a service life of more than 10,000 hours. The bulb of a bulb can also be measured with its CRI (Color Rendition Index). The higher the CRI of a light bulb, the better the quality of light it projects. CRI figures over 80 mean a very high light quality. CRI figures above 90 mean exemplary light quality.
light intensity : The power of a light bulb is measured in the lumen. The amount of light generated is measured in Lux or, more often, in footlight ("fc"). The higher the lumen, the higher the amount of footlight generated by the incandescent lamp.
Different light sources : There are three main light sources used in jewelry stores. They are (1) ceramic metal halide (2) halogen (3) fluorescent. LED technology is used more and more but is still far behind the most important three. The best lighting source for jewelry is still Ceramic Metal Halide. This depends on its properties. They are energy efficient, powerful (lumens over 6000), come in warm and cool colors (3000K to 4200K) have excellent CRI (over 80 and in most cases over 90 CRI) and can provide footlights that can exceed 400. hot, have lower CRI values, do not retain their color over the life of the bulb and are about one-fourth to one-third the power of a ceramic metal halide. Fluorescent centers are energy efficient but do not project enough power to be useful in a jewelry store when it comes to illuminating goods.
LEDs are "buzzing" but they have limitations and problems. LED technology is constantly changing. An LED fixture you buy today (as for a personal computer) will be obsolete within a year. Keeping a steady color on the LED over time can be problematic due to the changes in LED technology. LEDs can make the jewelery look good in the exhibition but are not powerful enough to be placed in case the sale is actually carried out. Due to this limitation, another light source above the exhibition is required such as ceramic metal halide or halogen. This is where the problems arise. What happens is that there are two different light sources, each of which makes a piece of jewelry look different. As an example ... a customer sees & # 39; is a piece of jewelry inside a showcase that is lit by an LED strip. They ask to have the seller take it out for them to see it. It has been removed and is now over the glass that is lit by a different light source that makes the piece look different. The customer starts to wonder if the lighting in the case is there to "fool" them into thinking that jewelry looks good. Since the sale is completed on the "glass" with a light source that makes the jewelry look the same in the housing as it does above, it is crucial for a sale to close.
(1) Most designers who understand the right way to light a jewelry store will say that you light "for diamonds" and the rest of your goods will survive well and that if you light for gold, your diamonds will die. Diamonds require a strong white light that provides enough power to make them sparkle. Diamonds should be displayed under lamps that are in the 4000 -4200K range. This gives a beautiful white color which stops wearing blue color properties. Gold and warm colored stones look best under warmer colored lights 3000K to 3500K. But if a store will use a single light color in its exhibits, the words "diamond lighting" are the way to proceed.
(2) Ensure that the lighting is powerful enough to produce at least 200 feet. Having candles less than 200 fc is universally agreed to be lower than the minimum amount of candles to properly light jewelry, especially diamonds. Readings of between 200 and 400 fc are the optimal amount of light power compared to a showcase depending on the shopkeeper's personal preferences in terms of the amount of light they think looks best.
(3) Allow ambient or general lighting to be warmer and less powerful than the lighting above the exhibit strips. The human eye is attracted to lighter light. If the general lighting of a store has the same color and power as the showcases, there will be nothing that attracts customers to the showcases and the store gets a cool, not inviting feel. By having the general (ambient) lighting less powerful (about 75 fc) and of a warmer color (between 2500 and 300K) the lighting of the goods will stand out and attract the customer to the cases.
(4) When lighting a window display that has natural sunlight shining into it, use twice as much light as would normally be used over a showcase to combat the power of the sun.
When upgrading lighting, the trend is usually a change from Halogen technology. Customers using Halogen and switching to ceramic metal halide will notice an immediate difference in the quality and power of light, the decrease in heat and the remarkable change they make to their products.
Things to keep in mind when choosing the type of lighting :
Track : This provides the most versatility as fixtures can be moved and moved easily. If goods are moved on a case-by-case basis or exhibition screens are moved, the track lighting provides the shop owner with most options.
recessed : This gives the most elegant look. The limitations are that the shop owner will be limited in his ability to add or reduce light as well as restrictions with moving goods and showcases around inside the store. Once a recessed lamp has been installed, the cost of adding or removing lighting becomes a major expense as electricians have to remove / move the lighting as well as the problems of repairing the holes in the ceiling where the recessed fixture was installed.
pendants : Pendants are a great way to bring a light source closer to the exhibition where the ceiling is high and the shop owners do not want to spend the money needed to add additional light to compensate for the ceiling.
Inside of Showcase Lighting: Having lighting inside a showcase can really add glitter and glitter to your jewelry. The best lighting for inside the case is LED. However, be careful when choosing a LED to make sure the light color is not blue (5500K = color range). Having a color that shines on your goods inside the case and another color that shines on your goods above the case has the real potential to lose a sale. Stores do not want their customers to be attracted to the way jewelry and diamonds look inside to make them look different on top of the glass where sales are actually closed. Customers will believe that stores try to deceive them by using stylish lighting.